9:16 verticals built to be tapped through, not read.
01 — IN THE KITPieces already produced, with the prompt behind each one
04 · Format
Stories8
Vertical 9:16 graphics and motion for Stories. Videos autoplay muted.
Pre-approval
Dominique
Prompt
Make a pre-approval story — one punchy question and a quick “DM me to start” nudge.
This or that
Dominique
Prompt
Make a “this or that” story — two fun, tappable buying-related options.
3 docs to gather
Dominique
Prompt
Make a “3 docs to gather first” story — a short checklist (pay stubs, W-2s, bank statements) and a “save this” nudge.
Question sticker
Dominique
Prompt
Make an engagement story with a question prompt — ask buyers their #1 worry about buying.
Credit tip
Deanna
Prompt
Turn this into a credit-tip story — one quick, useful tip on screen, captions so it reads with the sound off. Use the video clip as the background (motion, not a still).
Rates explained
Deanna
Prompt
Make a “rates explained in 15 seconds” story — simple animated text, no jargon, plays muted. Use the video clip as the background (motion, not a still).
St. Patrick’s
Deanna
Prompt
Make a St. Patrick’s story video — playful captions, light and fun. First create the image in nano-banana, then animate that image into the video.
4th of July
Dominique
Prompt
Make a 4th of July story video — patriotic motion, a short grateful line, plays muted. Use the video clip as the background (motion, not a still).
02 — NEW DESIGN SYSTEMSFrom the Master Canvas update
ADDED THIS UPDATE
02 — STORIES BS1–BS15
9:16 · 1080×1920
BS1Blob header + list
LO NAME · NMLS #000000
TOUR-DAY CHECKLIST
01Photos of the panel, not the decor
02Water pressure, every faucet
03Walk the block after dark
04Ask why they are selling
Save this for Saturday
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Coral blob header, checklist with arrows.
BS2Quote blob story
LO NAME · NMLS #000000
““
RENT IS NOT A FAILURE. IT'S A CHAPTER.
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Central coral blob with a quote.
BS3Poll blob
LO NAME · NMLS #000000
FIRST HOME: CITY OR SUBURBS?
CITY ENERGY
YARD ENERGY
Tap your side · results tomorrow
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Poll with two blob buttons.
BS4Swipe-up arrow
LO NAME · NMLS #000000
TODAY ONLY:
free 15-min first-buyer call, no prep needed
DM 'CALL' now
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
CTA with a big pack arrow.
BS5Polaroid collage
LO NAME · NMLS #000000
six weeks apart
FROM "JUST LOOKING" TO KEYS
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Two polaroids + tape + blob.
BS6Bubble Q&A
LO NAME · NMLS #000000
"CAN I BUY WITH STUDENT DEBT?"
USUALLY YES. IT'S ABOUT THE WHOLE PICTURE.
Send yours · box in stories
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Pack bubble with a question.
BS7Duotone + banner
LO NAME · NMLS #000000
OPEN HOUSE HOP · SAT
3 stops · 1 checklist · 0 pressure
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Coral duotone photo with a navy banner.
BS8Dots frame number
LO NAME · NMLS #000000
72
hours from offer to answer, usually
general timeline · varies by file
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Dot frame + giant number.
BS9Scribble ring photo
LO NAME · NMLS #000000
THE KITCHEN TEST
If you can cook dinner in your head here, shortlist it.
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Scribble ring over a photo circle.
BS10Event countdown
LO NAME · NMLS #000000
THURSDAY 6PM · LIVE
FIRST-HOME Q&A
02
DAYS
11
HRS
36
MIN
Reminder on · tap the bell
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Countdown with blobs.
BS11Big word strike
LO NAME · NMLS #000000
SOMEDAY
SATURDAY.
"Someday we'll buy" becomes a date on the calendar the moment you know your number.
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Marker-style struck word.
BS12Before/After story
LO NAME · NMLS #000000
Before
After
→
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Vertical split with labels.
BS13Vertical rail story
LO NAME · NMLS #000000
HOUSE HUNT DIARY
ENTRY 04 — THE ONE?
Porch check. Yard check. Payment check pending — that part is my job.
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Vertical text + tall photo.
BS14Sticker stack
LO NAME · NMLS #000000
PRE-APPROVED
TOUR READY
OFFER IN
KEYS. 🔑
Collect all four. In order.
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Stacked pack-style stickers.
BS15Final CTA card
LO NAME · NMLS #000000
ONE CONVERSATION. ZERO OBLIGATION.
Bring the awkward questions.
DM 'HELLO'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Close with a white card and arrow.
02 — STORIES S21–S40
9:16 · 1080×1920 · live CSS previews of the final motion
One hour, online, every first-timer question answered.
LO Name · NMLS #000000
DM 'SEAT'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Vertical ticker strip climbs the edge; big "days left" counter — deadline/event story.
S22DM Conversation
LO NAME · NMLS #000000
ASKED IN MY DMS
We keep losing to cash offers. Should we just give up until spring?
Don't. Cash wins on speed, not always on price. We can tighten your timeline until your offer reads almost as fast.
Underwritten pre-approval + short contingency windows. Sellers notice.
— seen 2:41 PM
LO Name · NMLS #000000
Your turn — DM me
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Chat-bubble mock — a real question answered in-thread; bubbles animate in.
S23Poll Placeholder
A · FARMHOUSE
B · MODERN
PICK ONE
IG POLL STICKER GOES HERE
LO NAME · NMLS #000000
LO Name · NMLS #000000
Results tomorrow
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
This-or-that engagement layout with reserved zones for the real IG poll sticker.
S24Spotlight Reveal
LO NAME · NMLS #000000
HIDDEN IN PLAIN SIGHT
Some listings never hit the portal.
Agent networks move quiet inventory every week. Being pre-approved puts you on the call list.
LO Name · NMLS #000000
Get on the list — DM 'QUIET'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Dark navy with a circular spotlight revealing the photo + one fact.
S25Center Rail Timeline
LO NAME · NMLS #000000
YOUR FIRST 90 DAYS
DAY 1
The first call — goals + numbers
DAY 14
Pre-approved, shopping smart
DAY 45
Offer accepted
DAY 90
Keys.
LO Name · NMLS #000000
Day 1 is a DM away
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Vertical center line with alternating left/right milestone cards animating in.
S26Word Swap Hero
LO NAME · NMLS #000000
Buying your first home is
scary.
simple —
— when someone explains every step before it happens.
LO Name · NMLS #000000
Step 0 — DM 'HELLO'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
One sentence where the key word swaps — "scary" becomes "simple."
S27Receipt Tape
LO NAME · NMLS #000000
CLOSING DAY
ITEMIZED · NO SURPRISES EDITION
Loan origination✓ quoted upfront
Title & escrow✓ quoted upfront
Appraisal✓ quoted upfront
Prepaid taxes & insurance✓ quoted upfront
SurprisesNONE
Every line explained before you sign anything.
LO Name · NMLS #000000
See yours early — DM 'LIST'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Long white receipt itemizing "what closing actually includes" — no dollar figures.
S28Sticky Notes Board
LO NAME · NMLS #000000
NOTES TO A FIRST-TIMER
Your budget is what feels safe monthly — not the max you qualify for.
Tour boring houses. Boring is underpriced.
Ask every question twice if you need to. That's the job.
LO Name · NMLS #000000
Save the board
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Tilted cream notes pinned on navy — quick tips board.
S29Knockout Word Mask
LO NAME · NMLS #000000
HOME
WORK
Make the place you live the thing that works for you.
LO Name · NMLS #000000
Equity 101 — DM 'WORK'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Photo lives inside the giant word HOME — type-as-window.
S30Progress Dots Rail
LO NAME · NMLS #000000
PART 1 — YOU ARE HERE
What lenders really look at
PART 2
Finding your number
PART 3
Offers that get answered
PART 4
Closing without chaos
LO Name · NMLS #000000
Follow for parts 2–4
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Oversized step dots down the left rail; current step glows — series navigator.
S31Split-Screen Vertical
LO NAME · NMLS #000000
LEVEL UP
Outgrowing the starter home?
Your equity has been working while you lived there. Let's see what it unlocks — sell first, buy first, or bridge.
Sell → buy: cleanest math
Buy → sell: one move, more moving parts
LO Name · NMLS #000000
DM 'NEXT'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Full-height photo strip left / navy content right — magazine gutter.
S32Calendar Page
LO NAME · NMLS #000000
SATURDAY
26
JULY · 11AM–2PM
OPEN HOUSE BLOCK PARTY
Three homes, one street, zero pressure.
LO Name · NMLS #000000
DM 'PARTY' for the map
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Big tear-off calendar block — date-anchored promo.
S33Quiz Card
LO NAME · NMLS #000000
POP QUIZ
What usually delays a closing the most?
AThe appraisal
BMissing documents
CThe moving truck
LO Name · NMLS #000000
Answer in the next story →
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
A/B/C quiz rows animate in; answer teased — the reveal lives in the next story.
S34Divider Slider
STAGED
AS-IS
LO NAME · NMLS #000000
SELLERS
Same room. Different offer.
LO Name · NMLS #000000
Prep plan — DM 'STAGE'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Before/after with a draggable-looking center handle — prep payoff visual.
S35Caption Karaoke
LO NAME · NMLS #000000
READ THIS TWICE
You don't need perfect credit. You need a plan and a start date.
Wherever your file is today, there's a next step. Sometimes it's 30 days. Sometimes it's a year. Both count.
LO Name · NMLS #000000
Get your start date — DM 'PLAN'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Quote line with an animated coral highlight sweeping the key phrase.
S36Overlap Photo Duo
LO NAME · NMLS #000000
NEIGHBORHOOD OF THE MONTH
Maple Grove — porches, gardens, sidewalks.
LO Name · NMLS #000000
Tour it — DM 'MAPLE'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Two overlapping tilted photos — listing pair or neighborhood teaser.
S37Data Donut
LO NAME · NMLS #000000
MARKET SNAPSHOT · JULY
1 in 3
OF JULY BUYERS
…were first-timers. You'd be in good company.
Source: NAR buyer profile data, 2026
LO Name · NMLS #000000
Join them — DM 'FIRST'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Drawn conic-ring stat — one share, one takeaway, source attributed.
S38Dotted Road Curve
LO NAME · NMLS #000000
THE SCENIC ROUTE — MAPPED
Pre-approval
Offer accepted
Clear to close
KEYS
LO Name · NMLS #000000
Start the route — DM 'GO'
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Dotted S-path with milestone pins over a soft photo — journey map.
S39Lock-Screen Notifications
LO NAME · NMLS #000000
9:41
TUESDAY, JULY 14
Your LOnow
Appraisal came back — we're on track. Call you at 3?
Your LO2h ago
Docs received ✓ Nothing else needed from you this week.
Your LOMon
Weekly update: underwriting starts tomorrow. Here's what that means →
Updates before you have to ask. That's the standard.
LO Name · NMLS #000000
Experience it — (000) 000-0000
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Stacked notification cards — "the updates you actually get from me."
S40Series End Card
LO NAME · NMLS #000000
That's the series. The questions are just starting.
New drops every Tuesday and Thursday. Bring the question you've been sitting on.
LO Name · NMLS #000000
Follow + DM anytime
InterLinc Mortgage Services, LLC · Company NMLS #205696 · Branch Address, City, ST · Branch NMLS #000000 · LO Name, MLO NMLS ID #000000
DISCLAIMER: This is not a commitment to lend. Credit and collateral are subject to approval. Other restrictions may apply. Programs, rates, terms and conditions are subject to change without notice. Equal Housing Lender. www.nmlsconsumeraccess.org
Big chip + wordmark end card closing any story series — follow prompt.
